For 25 years, Justin Ahrens has led Rule29, an employee-owned brand agency that partners with everyone from startups to global Fortune 50s to build purpose-driven brands with heart and vision. As the force behind Rule29’s Making Creative Matter® philosophy, Justin believes design should not just look good but make a real difference for people and communities. His dedication has earned him recognition from Fast Company as a World Changing Ideas leader and an invitation to the Obama White House’s SXSL event. Justin is the author of Life Kerning, a guide to living with intention, and a sought-after LinkedIn Learning instructor on branding, business, and AI. He co-hosts Running Ahrens with his wife Sarah, sharing honest, unfiltered conversations on marriage, parenting, and entrepreneurship, and hosts Design Of and the Creative Shit Show podcasts, always exploring the human stories and big ideas behind what we create and why.